Social and digital media and content marketing strategist for tech and federal government clients and nonprofits. 15+ years of experience and a knack for helping quiet executives find their voices on social.
Experience
​
Content and Digital Engagement Lead for Federal Health Agency
Publicis Sapient, 5/2023 - present
-
Lead a creative and editorial team of five to develop 2,000+ pieces of digital media content annually
-
Developed and implement initial and ongoing strategic social media plans and processes for four owned channels
-
Launched and maintain a new channel (LinkedIn) that has become the agency's fastest-growing (440% YoY) and most engaging platform
-
Shifted from output- to outcome-driven, collaborating to build a new performance measurement dashboard and content tagging framework that enables real-time strategic changes based on key metrics, increasing average engagement rate by 60% and follower count by 39%
-
Pivoted to audience-driven content strategy for agency director's key communications product, increasing reach by 180% and engagement by 44% YoY
​
Vice President, Lead Social Strategist
Methods+Mastery, 1/2022 - 1/2023
-
Developed audience-driven social strategy for Fortune 50 client, leading creative/editorial team
-
Developed series of video modules and accompanying decks and worksheets to train Fortune 50 employees to become digital thought leaders
-
Co-lead executive visibility workstream, strategizing with and coaching Fortune 50 leaders toward stronger social presences, leading to 23%+ followers and 665%+ engagements over 6 months
-
Diversity, Equity, Inclusion, and Belonging: Served as Community-Building Coalition lead to operationalize and formalize agency employee resource groups; Co-created guidebook for inclusive meetings to complement our neurodiversity work
​
Senior Social Media Manager, promoted from Social Media Manager
Enterprise Community Partners, 6/2016 - 1/2022
-
Launched executive and employee social media coaching and thought leadership program with executive buy-in making it required participation for team of 20+ salespeople; led to 7%+ website traffic from social, 325% retweets, and 280%+ LinkedIn shares
-
Developed social strategy that grew Facebook (155%), LinkedIn (280%), and Twitter (40%)
-
Built comprehensive editorial calendar actively edited by team of 7 and used by executives for planning
-
Launched and onboarded colleagues to webinar livestreaming program, increasing viewership by 400%
-
Launched and managed 20+ paid social campaigns annually and all paid social budget
​
Digital and Social Media Specialist
Westat, 7/2014 - 5/2016
-
Planned and executed paid social campaigns with $100,000+ budgets, including liaising with partners at Facebook, Google, LinkedIn, and Twitter
-
Managed influencer partnerships, including research, vetting, agency partnerships, and budget
-
Conducted social listening in real-time to develop client-facing reports and crisis management responses
Development Manager, promoted from Community Development Specialist
Community Action Council, 3/2012 - 4/2014​
​
Resource Development Coordinator (contract)
Bluegrass Community and Technical College, 8/2011 - 3/2012
​
Education
​
Social Media Marketing Certificate
Cornell University
​
Master of Public Administration
University of Kentucky
​
Dual Bachelor of Arts, Psychology and Spanish